HydroClean Indonesia – Optimizing Customer Engagement with Pancake and WhatsApp
HydroClean Indonesia optimizes customer engagement, reduces costs, and boosts conversion rates by integrating Pancake with WhatsApp.
HydroClean Indonesia – Optimizing Customer Engagement with Pancake and WhatsApp
HydroClean Indonesia optimizes customer engagement, reduces costs, and boosts conversion rates by integrating Pancake with WhatsApp.
Achievements of HydroClean Indonesia
HydroClean Indonesia transformed customer engagement by integrating Pancake with WhatsApp, cutting costs, attracting more customers, and driving higher conversions. By shifting from passive outreach to direct conversations, they created a seamless experience that deli vered exceptional results.
-74%
Lower Cost per Conversation
+13%
Conversation Rate
x3
High-quality conversations leading to valuable bookings
Challenge: The Equation of Cost Optimization and Booking Efficiency
As a professional home cleaning service in Indonesia, HydroClean needed an efficient way to reach potential customers, address inquiries, and increase bookings-all while optimizing costs. Passive advertising campaigns failed to generate enough high-quality leads, so they turned to WhatsApp to create a more seamless and engaging customer experience.
Targeted Audience Strategy

Targeted Audience Strategy

Instead of broad advertising, HydroClean focused on women aged 25-54 in major Indonesian cities—those with the highest demand for home cleaning services. This approach ensured more precise ad targeting, optimized costs, and increased conversion rates.

Engaging Content – Boosting Brand Awareness & Trust

Engaging Content – Boosting Brand Awareness & Trust

HydroClean leverages service demo videos combined with ASMR-style content to deliver a visually and audibly immersive experience, allowing customers to truly perceive service quality. This approach not only enhances brand recognition but also builds trust and drives purchasing decisions.

Effortless Booking on WhatsApp – Streamlining the Customer Experience

Effortless Booking on WhatsApp – Streamlining the Customer Experience

Instead of directing customers to a website with multiple steps, HydroClean seamlessly transitions them to WhatsApp, enabling instant consultation and booking with just one message. This simplifies the buying journey, reduces drop-off rates, and boosts conversions.

Automation & Conversation Management with Pancake

Automation & Conversation Management with Pancake

With Pancake’s powerful automation system, HydroClean efficiently manages conversations, customer inquiries, and order processing across multiple channels. Every interaction is tracked and responded to promptly, streamlining operations and enhancing the customer experience.

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