



Targeted Audience Strategy
Instead of broad advertising, HydroClean focused on women aged 25-54 in major Indonesian cities—those with the highest demand for home cleaning services. This approach ensured more precise ad targeting, optimized costs, and increased conversion rates.

Engaging Content – Boosting Brand Awareness & Trust
HydroClean leverages service demo videos combined with ASMR-style content to deliver a visually and audibly immersive experience, allowing customers to truly perceive service quality. This approach not only enhances brand recognition but also builds trust and drives purchasing decisions.

Effortless Booking on WhatsApp – Streamlining the Customer Experience
Instead of directing customers to a website with multiple steps, HydroClean seamlessly transitions them to WhatsApp, enabling instant consultation and booking with just one message. This simplifies the buying journey, reduces drop-off rates, and boosts conversions.

Automation & Conversation Management with Pancake
With Pancake’s powerful automation system, HydroClean efficiently manages conversations, customer inquiries, and order processing across multiple channels. Every interaction is tracked and responded to promptly, streamlining operations and enhancing the customer experience.