Meta introduces new tools to enhance customer interaction for businesses in Vietnam, where 79% of adults message businesses weekly and 71% prefer messaging for communication. The Product Shopping feature on Messenger allows seamless product browsing and purchasing within a chat interface, integrated with Pancake, boosting sales and ad efficiency. For example, Gladimax Sport reduced order costs by 23%. Additionally, the Livestream tool enables businesses to showcase products during Facebook Live, letting customers browse, inquire, and order via Messenger, with H-Life reporting a 19% higher return on ad spend and 10% lower costs per order. These features streamline sales and enhance online shopping experiences, positioning livestreaming as a key future sales channel.